Tide! One Step Reset

Campaign: One Step Reset

An innovative refresh of Tide's #TurntoCold campaign, focused on increasing loads washed in cold by laundry doers ages 18 to 35 while strengthening brand sentiment.

Copy: Kieran Hart

DP: Christian Lau

CD: Sophie Manis

Role: Commercial Art Director/ Production Designer

Accolades: 10th Place - Semifinals 2024 National Student Advertising Competition

See more at Production Design/ Tide: One Step Reset

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