Tide: One Step Reset

Commercial Ad

Create an innovative refresh of Tide's "#TurntoCold" campaign, focused on increasing loads washed in cold by laundry doers ages 18 to 35 while strengthening brand sentiment. 

Copy: Kieran Hart 

DP | AD: Christian Lau 

CD: Sophie Manis 

Role: Production Designer/ Commercial Art Director 

Accolades 10th Place - Semifinals 2024 National Student Advertising Competition