One Step Reset -
Tide Commercial (2024)

Create an innovative refresh of Tide's "#TurntoCold" campaign, focused on increasing loads washed in cold by laundry doers ages 18 to 35 while strengthening brand sentiment.

Copy: Kieran Hart
DP | AD: Christian Lau:
AD: Sophie Manis
Production Designer: Sophie Manis

Accolades
10th Place - Semifinals 2024 National Student Advertising Competition